A few links with different ideas on measuring social media…
Dealing with the short shelf-life of social media messages.
Facebook or Twitter - Which is Better for Branding?
Since a friend and former client of mine passed along a link from Social Media Examiner on Facebook today, I was hoping to suggest it as a good simple summary of do’s and don’ts of Facebook promotions. It does have some good basic info, but…
I think it goes too far talking about what I believe is an error. It spends a lot of time focusing on its statement that…
…you still must administer ALL contests on Facebook via a third-party app ON the Facebook platform.
…and pointing to a bunch of third-party app providers to do so.
This didn’t sound right to me. I’ve been involved in the development of apps for photo and travel tip contests - home-grown apps not involving third party app platforms. Yes, you must use an app for contests, sweepstakes, and other such promotions, but there is nothing in Facebook’s Promotions Guidelines that requires the use of a third-party app. As I read the guidelines, you can use a third-party app for promotions, but are not required to do so.
…at least according to the current Facebook rules which, I’ll admit, can be a moving target.