Frank Patrick

Marketing Link: The Digital Marketer's Checklist

A discussion of the things that should be taken into account in designing a digital marketing effort…

• What is the objective of the campaign?
• What digital measures align with the objective?
• What efforts outside of digital can we align with?
• What role should innovation play in this effort?
• How can we be smarter in this effort versus previous efforts?

Go read the whole thing…The Digital Marketer’s Checklist

[Originally shared in my Google Plus Marketing and Social Circle. If you circle me on Google Plus, and are interested in this topic and those like it, let me know of your interest via a 1-to-1 Google Plus post. (Other topical circles I post to are Project Management, Operations Management & TOC, and Development)]