Frank Patrick

Social Link: Social Media: Understand the differences to overcome the challenges

A good intro to some social media basics.

…One of the first things a company needs to realize about social media is that Facebook and LinkedIn, for instance, are different animals. While all social media outlets have scalability, accessibility and immediacy in common, they serve distinct functions. For example, YouTube is a great way to demonstrate a product or method, while a Wiki (and yes, Wiki is considered a form of social media) is an authority-building tool. Facebook helps you connect with and engage customers and helps grow name and brand recognition, while LinkedIn is the foremost form of online networking…

Social Media: Understand the differences to overcome the challenges from Delia Associates’ Brand Matters blog.